Using “Big Data” analytics in online marketing to produce more revenue.
The scientific foundation of predictive analytics marketing allows advertisers to create a comprehensive picture of the way their audiences behave online by finding patterns in rich data from many sources. These insights can refine real-time marketing campaigns in order to produce better conversions and revenue.
How can marketers achieve such analysis? By harnessing Big Data to drive better marketing ROI with proprietary statistical modeling.
Make your CFO fall in love with marketing
In short, imagine a statistically derived online marketing strategy. Such a strategy allows revenue-focused firms to confidently take marketing actions based on big data analytics.
Digital markets contain a wealth of information about the way customers interact with brands:
As an analytics company, we believe these kinds of “digital signals” are the most powerful predictors of future consumer behavior. What’s more, when translated into a revenue-generating model, these predictive analytics provide the best basis for developing tailored digital marketing by user segment.
Big Data analytics is part of a bigger solution.
Learn more about Fathom Actify: a portfolio of custom messaging and predictive analytics.
See the solution
Fathom Blog Feed: Analytics / Big Data
Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable.… Read the rest
Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey, content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand.… Read the rest
VISIT THE FATHOM BLOG »