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Using “Big Data” analytics in online marketing to produce more revenue.

The scientific foundation of predictive analytics marketing allows advertisers to create a comprehensive picture of the way their audiences behave online by finding patterns in rich data from many sources. These insights can refine real-time marketing campaigns in order to produce better conversions and revenue.

How can marketers achieve such analysis? By harnessing Big Data to drive better marketing ROI with proprietary statistical modeling.

Make your CFO fall in love with marketing
In short, imagine a statistically derived online marketing strategy. Such a strategy allows revenue-focused firms to confidently take marketing actions based on big data analytics.

Case study: Big Data Analytics + 60 days = $3.7M additional revenue.

Get Fathom’s predictive analytics case study to learn how you can recapture your highest-potential customers from the brink of email oblivion.

Stopping Short?

Digital signaling
Digital markets contain a wealth of information about the way customers interact with brands:

As an analytics company, we believe these kinds of “digital signals” are the most powerful predictors of future consumer behavior. What’s more, when translated into a revenue-generating model, these predictive analytics provide the best basis for developing tailored digital marketing by user segment.

Big Data analytics is part of a bigger solution.

Learn more about Fathom Actify: a portfolio of custom messaging and predictive analytics.

See the solution

Fathom Blog Feed: Analytics / Big Data

How Do You Measure the Success of Digital Marketing?


Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1st position.  Every action taken online has the potential to be tracked and measured, and the sophistication of search- engine ranking algorithms has risen to the task of using that information to improve the results you see when you look for something online.… Read the rest

By | May 16, 2014