Acquire. Convert. Nurture. This is the essence of how to grow your business profitably. What does this mean? It means: Acquire new visitors, convert them into leads/sales, and then nurture any leads into new and repeat customers. It also means you can accomplish your business goals using whatever marketing means necessary.
With a foundation of analytics, Fathom helps you do what you need when you need to do it. The bottom line is that you can choose a marketing program tailored to your business needs, then adjust it as you go along.