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Follow your audience back to see what they’re talking about and take part in the conversation.

Don’t push followers to buy; get them engaged with the brand and let them decide to buy.

Use Twitter’s search function to locate keywords, answer questions, and discover hot topics.



Friday, Saturday and Sunday are high-sharing days.

Keep your messages direct: nouns and verbs get more sharing than adjectives and adverbs.

Food-page mentions get lots of “likes.”

Entertainment is big: movies/TV/book pages get lots of “likes.”



Incorporate content from your company blog and/or Twitter stream.

Use LinkedIn’s badges to encourage your followers in other channels to follow your company profile.