Welcome to another edition of Fathom That?! Today, Matt Keough gives us the low down on finding a balance in your social media strategy, specifically in the manufacturing industry.

However, if you’re not in manufacturing don’t click away just yet. Matt will share some signs that you’re forcing social media and tips on how to properly engage with your audience that could help any business in the social space. Check it out!

And, don’t forget to check back next Thursday for another episode of Fathom That?!

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Executive survey: Learn what NE Ohio’s manufacturing decision-makers say about using social media for marketing in Fathom’s executive survey.