Search-engine Optimization: What It Means Today
It's not 2004.
Google's organic search algorithm and the Internet landscape change all the time. If you're serious about generating revenue online, you need to be in tune with all the ways people search —and look to do business with you—online.
Once upon a time, SEO meant "gaming Google" with covert tactics to attain rankings and traffic. Keyword stuffing, doorway pages and link bombs were common.
But that was then. Today, legitimate SEO means many more things, mainly making your site more helpful to users, both in terms of the content you create and in how you organize it.
In a nutshell, SEO can incorporate:
- Assessing your competition for organic search results
- Identifying the keywords most important to your business, including the ones you may be missing out on right now
- Creating new content to capitalize on opportunities to rank well for terms that people use to talk about what you do
- Analyzing your website load time, source code, and other elements that can improve visibility in search results
- Your current marketing plan to promote cross-channel synergy
- Measured success in the form of return-on-investment with the proper tracking codes
