Paid Search: Pay-Per-Click (PPC)
Make your budget go far in Google, Bing, social media, and mobile sites.
The world of paid search (pay-per-click/PPC) requires strategic campaign management in order to get sustainable success.
This means paying close attention to:
- Keyword relevancy and match types
- Ad copy
- Landing page conversion potential
- Budget allocation
- Revenue potential in multiple channels (Google, Bing, Facebook, LinkedIn)
What Fathom provides
A Google AdWords Certified Company and Marin Software Certified Agency. One point-of-contact who coordinates a team of dedicated marketing experts. A dedicated Google representative to help with general account issues and troubleshooting. We take care of:
- Keyword selection
- Testing of ad copy
- Identifying/testing landing-page conversion elements
- "Geo-targeting": the right places and times for your ads to run
- Search display remarketing/retargeting
- Numbers for your desired return-on-investment in monthly dashboard reports
