What We Do: Primary Services
Follow the related links to learn more about a particular area.
SEO
Search-engine optimization brings high visibility for keywords that matter to your business. Done right, it also brings high usability for the visitors to your site, which makes them more likely to stay longer and make repeat visits once they've arrived. We can improve rankings for your most relevant and realistically attainable keywords, and protect the rankings you may already have. Using a combination of on-site and off-site tactics, properly executed SEO can have a major impact on your site's traffic ... and your bottom line. Read more on our SEO service page or in our SEO resources area.
Paid Search
Paid search results occupy the top three spots and other visible real estate on almost every Google search page. That means if you're not involved in paid search, you're probably losing qualified traffic. Our paid-search experts will analyze your business and create a strategic keyword list based on your customers' search habits. Using this list, they'll create, and continually optimize, your keyword bidding strategy while always working toward maximum return-on-investment. Read more about our paid search services or ppc resources.
Email Marketing
It's never been easier, or more profitable, to keep in touch with your current and future customers. Our performance-based email marketing programs will segment and nurture email lists, making sure that each person gets a message that is relevant to them. Read more about our email services or email resources.
Video
Have you seen the one with the sneezing panda? We've tested and retested the effectiveness of online video, and the results are always the same: Adding a video to a page increases conversions. Our in-house video department will work with your company to produce unique, engaging video content. Videos have a way of bringing your message to life, and delivering a multimedia experience to your customers that is both informative and entertaining. Read more about our video services or get tips in our video resources area.
Content Development
Your company's message will be clear and consistent across your website and promotional outlets. Based on your unique keyword strategy and audience needs, we'll create content that is useful, usable and desirable for new and old customers alike. Read more about content development on our blog.
Conversion Rate Optimization
So we've helped visitors find your website—now what? Conversion rate optimization is the process of maximizing the percentage of visitors that turn into sales or leads. Every aspect of a webpage can increase (or decrease) conversation rates, and we look at all of them. Using our rigorous conversion funnel analysis process, and real world A/B testing, we'll leverage a webpage's page design, content strategy and usability to maximize conversions. Read more about conversion on our blog.
Link Building
Building quality links can increase relevant traffic to your site and boost search-engine rankings. We can help you identify new sites with long-term relationship possibilities and audience crossover, and we can help you create and distribute excellent content that people will share online. Read more in our link-building resources area.
Online PR
Your company has a story, and we want to make sure the right people hear it. Our PR pros will craft and promote engaging press releases, articles, infographics and a range of other media that tell your company's unique narrative. Benefits include everything from brand exposure and reputation improvement to increased site traffic and partnership opportunities. Read more about one of the most visible aspects of online PR, news releases.
e-Commerce
Online shopping has exploded into a multi-billion-dollar industry. Get your products online and into the hands of e-shoppers. We'll manage and optimize your product-search feeds, kick-start your social shopping pages, and help you implement live web chat. Read more about e-commerce marketing.
Call Tracking
Your online strategy includes a unique phone number to track calls resulting from online ads. Offering a phone number to potential customers provides them with a personal interaction that builds trust. Sophisticated call tracking software will track and analyze those calls, so we can measure, and continue to optimize, online efforts.
Reputation Management
Occasionally, someone will say unkind things about you or your business. It happens. We look at these instances as opportunities for interaction with your customer base. Does the person have a point? If so, we'd thank them for their valuable input, and take steps to remedy the issue. Were they misinformed? What a great opportunity to educate a customer on the facts about your business. We believe that the worst criticism is the kind you don't know about. Using proprietary reputation-monitoring software, we make sure that if someone is talking about your company, you'll hear about it. Read more about reputation management on our blog.
Social Media
Connect with the social-media influencers—those people whose voices carry across online communities and reach the people you want to reach. We can advise on the most effective outreach techniques to grow your fan base and better connect with your long-time loyalists. And we'll measure the results. Your voice will be heard, and more importantly, you'll get to hear more of what your dedicated fans are saying about you. Read more about social media on our blog.
Web Design
First impressions often set the tone of a relationship. Whether conscious or not, the first thing a person notices about a website is the design. Good design helps users every step of the way. Bad design hurts them. Our team of creative designers is committed to finding the perfect balance of aesthetics, usability and conversion-readiness. Read more about web design on our blog.
User Experience
When a person reaches your website, they often have a goal in mind. That goal may be to purchase running shoes or research sports footwear—but regardless of the goal, its completion should be as simple and intuitive as possible. Usability ensures both a seamless experience and more profitability, and we want all aspects of your website to meet these criteria. Read more about usability on our blog.
Local Search
Online marketing can have a huge effect on foot traffic to your location. By creating and optimizing Google Places profiles, participating in local deal programs, and incorporating other local-search tactics into your website, we'll help make sure that the nearest prospective walk-in customers know where to find you. Read more about local search in our resources area.
Mobile
How does your website look on the iOS or Android mobile-phone platforms? Our designers and developers can create custom mobile-friendly versions of your site, so that it's easy to use on the nearly 50 million smartphones in the U.S. Read more about mobile marketing on our blog.
CRM Integration
We provide end-to-end lead generation solutions. We can connect your unique lead-generation strategy to a wide variety of customer relationship management tools. Whether you use Netsuite, Marketo, or Salesforce, or need a custom lead sorting and passing solution, we'll make it happen.
Development and Hosting
Your excellent content and design will be supported by excellence 'under the hood.' Our team of developers will design and/or monitor the functionality of your site to ensure clean code, efficient page load times, and a range of other technical attributes. We also offer optional hosting for select websites on our secure, reliable servers.
Display Advertising
Get your brand in front of the right people. We've partnered with top display advertising firms to provide you precision audience targeting; remarketing capabilities; testing and analysis; and custom reporting—all at a lower cost than you'd pay by yourself.
Affiliate Marketing (Magnet)
Fathom's strong network includes advertisers, publishers, and marketing organizations in the following categories: General Consumer, Healthcare, IT/Information Technology, Home & Garden, Women's Interest, Food and Cooking, Parenting and Family. Find out more about Magnet, Fathom's affiliate network today!”
