Getting keywords has never been a problem – we have plenty of places to look for possibilities.

The tough part has been deciding what keywords to choose for a client based on website viability, competition, target markets, etc.

We’ve just released a proprietary tool, the Keyword Refinery, that makes that job a lot easier. Fathom clients now benefit from the new product that scores each keyword based on an array of on-site, off-site and technical considerations.

Other firms have approached final keyword selection on a smaller scale, but not with the ability to rate numerous keywords at one time over a distinct set of factors.

Although robust, the Keyword Refinery is still flexible enough to address different clients regardless of their size or industry.