You’re not alone. And there’s help, starting with today’s Fathom social-media webinar at 2:00 ET. Let’s face it, while many businesses (including 73% of the 2011 Inc. 500 companies) have embraced Twitter, plenty are ambivalent. In fact, new survey data from Fathom and Smart Business shows a majority of Northeast Ohio businesses (57%, in fact) either “don’t get” Twitter or think it is “stupid.” (Results compiled from an October 2011 magazine wrapper questionnaire with 400+ respondents.)
If you’re at an IT company looking for social-media marketing lessons, you might want to know how Fortune’s 5 “most admired” IT services firms use social media to increase brand awareness and propel their overall business. There is still time to register for today’s webinar at 2:00 ET: ”Social Media Strategy for the Software/Technology Industry.” Fathom’s Amy Marshall and Jeff Herrmann will reveal secrets of their new research into exactly how top IT firms use social media to great effect, including:
- Which social media networks make the most sense for your business objectives.
- The role of great content in driving strategy.
- Who are the technology market influencers, and what can you learn from them?
Shed your ambivalence today.
It’s really sad that there are still companies who are not taking advantage of SM as much as they might. And this can be very damaging knowing that online business is speeding up and those who don’t adapt social might have the hardest time catching up with the current market.