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Bring products/services to life with compelling visuals.

On the Internet, it’s extremely important that you offer customers an accurate description of your product. After all, they can’t get a hands-on feel for it, and they may not have a chance to talk with a salesperson. Therefore, the burden is on the merchant’s website to convey product information with text, photos, illustrations, audio, and videos. Among these, product videos tend to be the most compelling for those who want to experience the product in action without being able to physically use it.

How exactly do Ecommerce product videos support conversions?

Well-produced ecommerce videos enhance product Web pages in multiple ways. They:

  • Increase user time on page
  • Engage comparison shoppers
  • Excel at demonstrating features
  • Help differentiate higher-priced products

All these elements effectively help increase customer satisfaction, which sustains long-term revenue.

Video & mobile
When it comes to generating retail marketing ideas & strategies for mobile, lean towards short and simple. Video serves mobile users well. As smartphones become increasingly popular, more consumers are ready to load videos on-the-go at any time. Because of its portability and ease of viewing through smartphones, Internet video can bridge the gap between online and offline shopping.

Videos also easily adapt to the mobile platform by:

  • Enabling tablet and touch application interaction
  • Tying to QR codes for a simple scan-to-view in real time

Meet multiple business objectives
In addition to augmenting social and local commerce, video can support multiple business objectives, such as:

  • Educating buyers to become more informed consumers
  • Reducing product returns
  • Shrinking call center costs by cutting pre-sales inquiries
  • Increasing the percentage of website visits that result in purchases

Fathom Blog Feed: Retail / E-commerce

Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure


M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad? E-commerce sites had 288% higher conversion rates on desktop than on smartphones. Jakob Nielsen broke down the details and significance, stating:

“This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.”

And don’t look the other way if you’re not in the e-commerce game; you likely have the same problems Nielsen stated:

No separate mobile design Bad general usability Non-compliance with mobile usability guidelines

More numbers that will make e-commerce marketing managers shudder: Average sales to desktop users were $107.72 while mobile users lagged far behind at $88.70.… Read the rest

By | January 15, 2015