Online Reputation Management for Your Business
Is your company's online reputation being threatened by negative publicity? When you search for your company's name, products or services online, do you find negative search results?
If the answer is "yes," you need to:
- Focus on your company's name, products/services, or industry keywords in the ORM campaign
- Create new online promotional materials
- Develop social media profiles for company promotion
- Assist in digital video production & distribution
- Monitor negative blog comments and forum threads
- Correct false information
- Promote your company's blog and/or forum
- Create a pressroom on your website for positive news and press releases about your company
- Work with "brand evangelists" to promote your company online
The above actions can help your company recover its positive presence in the search results. Through consistent audience engagement, fresh content, cross-promotion, and other forms of outreach, Fathom's reputation management services can help your business project a positive vibe and overcome negative publicity.
See some of our popular blog posts on the subject, including:
- Sure-fire Strategies to Pounce On Negative Search Engine Results
- Using Google Related Searches to Aid Your Reputation Monitoring Efforts
- Using LinkedIn to Boost Your Company's Search Result Reputation
