Paid Search
Paid search explained.
First off, if you want some handy DIY tips, check out the helpful:
Paid search: Where it's at
Paid search, or pay-per-click advertising (PPC), can be complicated. We'll simplify it.
The PPC world is no longer as easy as choosing keywords and picking a price to pay per click. In order for your company to have sustainable success, you need to be strategic in your campaign management.
Innovations & ROI
More and more companies are realizing the incredible return on investment (ROI) that can be generated from properly managed paid search. Additionally, several new innovations have recently emerged: you should be taking advantage of them … before your competitors do. These new trends include:
- Mobile PPC advertising – Mobile web usage is predicted to surpass desktop web usage by 2015 due to the increased saturation of smartphones and netbooks!
- Social media PPC advertising – Target relevant users by demographics on Facebook, LinkedIn, and Twitter. 57% of businesses plan to increase social media budget in 2011. Is yours one of them?
- Remarketing/Retargeting – Remarket to visitors that have been to your website but did not convert.
What Fathom provides
Each PPC partner has a team of dedicated marketing experts well versed with paid search best practices. In addition, with Fathom you will be dealing with a Google AdWords Certified Company with a dedicated Google representative available to help with any general account issues and troubleshooting.
We can help you make the most of any advertising campaign - from keyword selection and testing ad copy to identifying landing-page conversion opportunities and targeting the right places and times for your ads to run.
