Staying ahead of spam filters means being vigilant at all times.
Growing an in-house list of loyal email subscribers requires attention to detail. Every email marketer should know these ’101′ basics:
- Compelling content
- Creative design of HTML templates
- Predicting audience behavior
- Deployment and tracking
- Deliverability management
- Testing and refinement
- Custom landing pages
Watching the details can pay off in the form of commercial email marketing’s average return of $43.62 for every dollar spent.
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