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Staying ahead of spam filters means being vigilant at all times.

Growing an in-house list of loyal email subscribers requires attention to detail. Every email enthusiast should know these ‘ email marketing 101′ basics:

  • Compelling content
  • Creative design of HTML templates
  • Predicting audience behavior
  • Deployment and tracking
  • Deliverability management
  • Testing and refinement
  • Custom landing pages

Watching the details can pay off in the form of commercial email marketing’s average return of $43.62 for every dollar spent.

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