Corporate Blogging: A Primer
Businesses have many reasons for starting blogs. If you want to increase the quantity and quality of your web content, then you can use a blog to:
- provide expert knowledge about your product or service
- comment on matters of interest/importance in your industry
- engage with existing customers
- attract new readers/customers
What are some basics of corporate blogging?
- Create the blog off your root domain. It's ideal for SEO, and potentially easier for customers to find: e.g. YourCompanyName/blog.
- Create worthy, readable content. Focus on topics that resonate with your customer base. Be a useful resource for them.
- Update often. The best corporate blogs are those with timely, interesting content written on a regular basis.
- Offer an RSS or ATOM feed. Users can easily stay in tune when your content is delivered to their RSS reader.
- Include strategic keywords. Place them in your post titles, tags, and text (where appropriate).
