- Can I get solutions to all my Internet marketing problems in one place?
- Can I save money on my Internet marketing efforts?
- Can I get more leads?
- Can I decrease my costs per lead?
- Can you track costs vs. returns on my marketing dollars?
- Do you show me the ROI?
- Can I get more paid search conversions by spending less?
- Can you help me get my popular email newsletter into more inboxes?
- Can I only pay for leads/conversions in my mass email marketing campaigns?
- Can I monetize my email database?
- Can you nurture my email leads?
- I’ve got a straight-up e-commerce site that doesn’t care about leads. Purchases/sales are where it’s at. Can you help me?
- Can you help me get links?
- Can you help improve my search rankings and organic traffic?
- Will you guarantee me rankings?
- Can you help me with social media?
- Can you create custom Web video content?
- Can you redesign my website?
- Will anyone else work on my campaign besides the account executive?
- What kind of credentials do you have?
- Where are the hidden costs?
- What kind of access do I get to your people?
- What kind of access do I get to reporting?
Can I get solutions to all my Internet marketing problems in one place?
Yes. Mobile, SEO, paid search, email, video, social media, conversions, e-commerce … we have you covered.
Can I save money on my Internet marketing efforts?
All of Fathom’s programs are cost-effective, especially compared to national competitors. A typical program of ours (starting at $4-5000/month) gives you access to 6 professionals for less than what you’d pay 1 full-time hire for the same time period.
Can I get more leads?
All of Fathom’s programs can be focused on lead-generation or whatever your business goals are.
Can I decrease my costs per lead/conversion?
All of Fathom’s programs can be directed to this focus, and we have the tracking mechanisms to prove it. But you won’t need to take our word for it: just check the numbers once your campaign starts.
Can you track costs vs. returns on my marketing dollars?
All of Fathom’s programs can measure your return-on-investment against a baseline of mutually agreed-upon factors specific to each campaign: conversions, purchases, sign-ups, leads, engagements, online revenue, etc.
Do you show me the ROI?
Demonstrating accurate ROI means showing hard numbers for Web conversions, revenue tied to keyword rankings, number of video views/referrals, number of leads, number of sales closed from online leads, etc. Whatever user actions you deem most valuable, that is what we will track and put a dollar figure on.
Can I get more paid search conversions by spending less?
It’s possible. Try our managed paid-search services to see how much money you might be wasting on the wrong keywords, times of day, ad positions or geo-targets. Also, if you are not using custom landing pages geared toward converting your specific ad audiences, then you are probably losing a lot of potential business.
Can you help me get my popular email newsletter into more inboxes?
Try our performance-based email marketing program to increase deliverability. We have relationships with all the major email service providers (ESPs) and constantly monitor their spam policies to ensure we’re on the right side of the email police. The best part: you only pay for results. That’s right: page design, templates, sending, monitoring, and analysis are all free. We get you the conversions, and that’s all you pay for.
If you’re not sure what you want in an email marketing provider, read “Choosing an Email Vendor.”
Can I only pay for leads/conversions in my mass email marketing campaigns?
As we said in the previous answer, with our performance-driven email program, you only pay for results. Page design, templates, sending, monitoring, and analysis are all free. We get you the conversions, and that’s all you pay for. Simple. Easy. Hassle-free. Got a database of 25,000+ subscribers? Get started in our performance-based email marketing program.
If you’re not sure what you want in an email marketing provider, read “Choosing an Email Vendor.”
Can I monetize my email database?
See the previous answer about our performance-based email marketing service.
Can you nurture my email leads?
Yes, we will use predictive analytics, advanced segmentation, and lead scoring to cater messages to each recipient’s stage in the buying cycle.
I’ve got a straight-up e-commerce site that doesn’t care about leads. Purchases/sales are where it’s at. Can you help me?
Absolutely. We’re equipped with many professionals and services that cater to e-commerce websites.
Can you help me get links?
Try a heavy dosage of link-building, online PR and social media as part of our comprehensive solutions. Alternatively, you could try a stand-alone social-media research project for complex systems. See more in our Social Intelligence FAQ.
Can you help improve my search rankings and organic traffic?
While we can’t make promises here, we do work our hardest to ensure you are getting the best overall visibility and potential rankings for your most relevant keywords based on your website’s overall strength. Be advised that just as important as getting traffic is channeling it into sales, leads, or an otherwise engaged audience. We can’t control search engines, but we can help you control your own website.
Will you guarantee me rankings?
No. Anybody who says “yes” either works for a search engine or is giving you an empty promise. Any guarantee of rankings revolves around obscure/irrelevant keywords with zero traffic and zero impact. We don’t waste your time or money on useless activities. Google ranks websites; online marketing firms don’t.
Can you help me with social media?
Yes, we can help you discover opportunities to engage with your current and potential customers on whatever networks are most relevant to your audience and overall goals. Whether on Facebook, Twitter, LinkedIn, Google+ or the next big network, we’ll help you use it the right way for your industry. You could opt for a strong social-media focus as part of a comprehensive online marketing solution. Alternatively, you could opt for a stand-alone social-media research project for complex systems. See more in our Social Intelligence FAQ.
Can you create custom Web video content?
Absolutely! And we can track views, engagement, and conversions. See our video library for examples of what you might put on your own site and/or external video channels like YouTube and BlipTV.
Can you redesign my website?
Yes, we have in-house Web designers, developers, and copywriters who are experienced in information architecture, SEO and usability.
Will anyone else work on my campaign besides the account executive?
The account executive is your main point-of-contact, but this person relies on a group of individual professionals dedicated to different specialties, including specialists in paid/organic search, copywriters, social media insiders, Web designers, and Web developers.
What kind of credentials do you have?
Like most reputable firms, we belong to industry-specific as well as broader professional organizations, both regional and national. Our paid search staff is Google AdWords- and Microsoft adCenter-certified. See more on our associations and awards pages.
Where are the hidden costs?
Not in our building. Costs are always transparent and predictable, whether investing in a long-term solution or doing short-term project work by the hour. If you have budget to spare, we may recommend some additional opportunities to pursue at extra cost (i.e., news release purchases, select paid links, website redesign, content package add-on).
What kind of access do I get to your people?
Some firms may “set and forget,” or only communicate with clients in the very beginning. At Fathom, regular calls are the norm, and some circumstances warrant biweekly or otherwise more frequent contact. Beyond the phone, email communication is regular and as frequent as the circumstances warrant.
What kind of access do I get to reporting?
We also offer a secure, 24/7 reporting center so you can check up on your program’s stats any time you want.
