Email Knowledge: About Email Marketing

Staying ahead of spam filters means being vigilant at all times.

Growing an in-house list of loyal email subscribers requires attention to detail:

• Compelling content
• Creative design of HTML templates
• Predicting audience behavior
• Deployment and tracking
• Deliverability management
• Testing and refinement
• Custom landing pages

Watching the details can pay off in the form of commercial email marketing’s average return of $43.62 for every dollar spent.

Learn more about opt-in email marketing:

• Email Techniques
• Database Development
• Why Double Opt-in is Better for Your Business
• How To Choose an Email Marketing Vendor