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Because we believe that the best ideas are bred from collaborative strategies and the sharing of information, we regularly host informative webinars on a variety of Internet marketing topics.
Each webinar creates an online forum where marketing professionals from around the nation and beyond can communicate ideas and strategies.
Current feature event
May 23, 2012
Harrisburg University Social Media Summit 2012
Harrisburg University, PA
Not technically a webinar, but more of seminar (and still free): Bill Balderaz and Amy Marshall will host a breakout workshop, “Using Social Media for Research.” From pharmaceutical companies taking a new drug to market to legislators advocating new public policy, understanding your audience is a key part of any communication strategy. Traditional focus groups are time-consuming, expensive and subject to the observer effect. However, social media research processes can analyze thousands of tweets, blog posts and other content and determine key themes, sentiments, velocity, influencers and more. This process can analyze larger sampling sets without the observer effect and with fewer resources than traditional focus groups. Massive amounts of real-time data are available via social media, and this session will help attendees understand how to harness this information.
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