 |
Lessons from the Sports Guy, an Online Café, and the Color Orange
What does your school’s Facebook page look like? Is your YouTube channel a hodgepodge of marketing videos and half-finished ideas? Are you seeing any real results from your university’s social media efforts?
While social media is a powerful tool, many colleges and universities aren’t seeing the results they’d like from their online efforts. To help these schools kick start their campaigns, we’ve spent the last few months talking to schools like UCLA, Oregon State and Emerson College that are doing amazing things with social media.
Throughout the first quarter of 2011, Fathom Online Marketing will be releasing a series of four white papers that reveal some of the things we’ve found.
While future white papers will deal with strategies that apply specifically to Facebook, Twitter and YouTube, this first entry is designed to help you develop a social strategy that can be just as effective five years from now as it is today.
Through examples and case studies in this white paper, you’ll learn how to:
- Take advantage of unique opportunities presented by social media
- Identify your audience and use social media to speak their language
- Shape a successful campaign by measuring ROI
Download your free copy of “Why Your School’s Social Media Strategy Is Falling Behind: Lessons from the Sports Guy, an Online Café, and the Color Orange” today.
Fathom Online Marketing can help you develop and maintain a social media campaign that gets results. Contact us to learn more.
