Is Your School Making the Most of Facebook?

How to stop shouting to an empty room and start hosting the party

We’ve all seen the movie and read the statistics. Facebook has grown to become today’s social media behemoth, and it seems to be well-positioned to continue its dominance into the future. Once your school has created your overarching social strategy, it’s time to focus your attention on Facebook.

This second paper in our series on social media in higher education is designed to help your school make the most of one of the most important tools available to you today – Facebook. Through interviews with some of the nation’s top schools, we share strategies for:

• Taking advantage of Facebook’s strengths
• Using Facebook to build real-life relationships
Facing challenges like dealing with negativity and standing above the noise

Download your free copy of “Is Your School Making the Most of Facebook? How to Stop Shouting to an Empty Room and Start Hosting the Party.”

Fathom Online Marketing can help you develop and maintain a social media campaign that gets results. Contact us to learn more.

You can also download the first white paper in our series, “Why Your School’s Social Media Strategy Is Falling Behind: Lessons from the Sports Guy, an Online Café and the Color Orange.”