04.21.11 |
Fathom PPC Team Earns Microsoft Advertising Certification
The Fathom PPC team has taken yet another step to further their expertise in the Paid Search industry. Several members of the Pay-Per-Click team recently became accredited Microsoft Advertising adCenter experts making Fathom Online Marketing an adExcellence certified company. After the Yahoo/Bing platform merger, our team decided to take a deep dive into some of the new features and educate themselves in order to take full advantage of the platform and understand its inner workings. PPC team members demonstrated their knowledge and training in Microsoft adCenter by taking the online adExcellence Exam. Test areas include Introduction to Microsoft AdCenter, Targeting, Tracking Ad Performance, Optimizing Ad Performance, Budgeting and Billing, and a section on Microsoft adCenter Desktop. We are proud to take our place as one of only five accredited Ohio agencies and look forward to applying our in-depth knowledge as we continue to create and manage adCenter accounts. Filed in News Releases |
