02.04.11

Fathom Releases Whitepaper for Social Media in Higher Education

Cleveland, OH – February 4, 2011 – Fathom SEO is proud to announce the publication of the first in a series of four white papers on social media in higher education. The paper, “Why Your School’s Social Media Strategy Is Falling Behind: Lessons from the Sports Guy, an Online Café and the Color Orange,” is designed to help colleges and universities take control of their social media strategy and start seeing results.

The series is based on interviews with social media practitioners at some of the top schools in the country, including UCLA, Oregon State and Emerson College. The papers include tips from social media experts and case studies of real-life success stories.

While future papers in this series will deal specifically with Facebook, Twitter, and YouTube strategies, the first paper includes strategies that work across any social platform.

Through the first white paper, colleges and universities can learn how to:

• Take advantage of unique opportunities presented by social media
• Identify their audience, using social media to speak their language
• Shape a successful campaign by measuring ROI

Download your free copy of “Why Your School’s Social Media Strategy Is Falling Behind: Lessons from the Sports Guy, an Online Café and the Color Orange” today.

About Fathom SEO
Fathom SEO is an online marketing firm located in Valley View, Ohio, specializing in organic search engine optimization, opt-in email marketing, online public relations, Internet video products, and per-per-click advertising. Follow Fathom SEO on Twitter: @fathomseo.

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