02.25.10

Fathom to Present ‘Usability & Search Engine Optimization’ Event

Search engine marketing experts at Fathom – continually rated among the country’s top search engine marketing firms – host March 2010′s NEOUPA meeting, offering attendees a change to learn usability and SEO best practices that turn websites into revenue.

February 25, 2010 (Cleveland) – While everyone like an attractive website with simple navigation and worthwhile content, it’s not as easy to find a website that takes full advantage of optimized content, SEO-friendly coding and online videos. But what can all this mean for a website? It’s all about converting visitors into customers.

To detail how to best use proven SEO techniques and usability, Fathom will host a NEOUPA (Northeast Ohio Usability Professionals’ Association) event at its office on March 24, 2010, at 6 p.m. to discuss “Usability & Search Engine Optimization (SEO).” Register for this event.

Search engine marketing experts at Fathom, based in Valley View, Ohio, will present a wealth of information, including practical SEO strategies, tips and tools that designers and developers can use while involved in website marketing projects. Attendees will learn how information architects, copywriters, website designers and developers can use SEO to help companies achieve long-term success online.

Topics covered will include:

• SEO technical coding and website forms
• Internet videos and how they increase website conversions
• How to drive the right search engine traffic to your website
• How to convert that traffic into revenue for your business
• Keyword selection
• And much more

About Fathom

Fathom, a leading search engine marketing firm based in Cleveland, Ohio, was named one of the Top 15 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Search Engine Optimization and Online PR/Link Building, Pay-Per-Click Management, Internet Video Marketing and Opt-In Email Marketing.

Presenter Bios

Kurt Krejny
Kurt Krejny is the Director of SEM Best Practices at Fathom. Kurt has over 8 years of experience in online marketing with a focus in web design and search engine optimization. Kurt’s background in visual communications for both print and electronic media has allowed him to assist in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video Kurt has been focused on getting things done to show results. With an eye for the future, Kurt is continuously testing and implementing new strategies to keep Fathom’s clients ahead of their online competition.

Tom Cottrill
Tom Cottrill is a Technical SEM Specialist and Programming Lead at Fathom. He has over 12 years of programming and Internet marketing experience. Tom has worked as a designer, programmer, and writer at Fathom, and he currently works closely with many clients helping them overcome the technical hurdles they face during the process of their SEO campaigns. His expertise includes many varieties of dynamic web programming, as well as database programming.

Matt Thompson
Matt Thompson is a Technical SEM Specialist at Fathom. His online experience began in 2004 as an Internet Entrepreneur designing, developing, and marketing content-rich websites to teach other web designers. His background covering graphic design, multiple programming languages, content management systems, and usability have helped enhance numerous clients’ website presence. Matt plays an integral role in improving client website conversions through web design and development, and analyzing and overcoming technical barriers that may hinder SEO strategies.

Cliff Karklin
Cliff Karklin is a Senior Account Executive and Online Video Marketing Expert at Fathom. Cliff has 7 years of experience in online marketing with a focus in web design, SEO, and Internet video production. Cliff’s background in interactive media has led to his spearheading of Fathom’s online video marketing research, as well as developing the processes used at Fathom to expand the online visibility of clients in widely diverse industries.