Fathom Online Marketing News

11.25.09

Fathom Movember Contest

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11.11.09

Social Media ROI: Being Seen is Not Enough

Thursday, November 12th, 2009
7:30 am – 8:00 am EDT: Registration and Continental Breakfast
8:00 am – 10:00 am EDT: Presentations and Audience Q&A

The City Club of Cleveland
850 Euclid Ave., Second Floor
Cleveland, OH 44114

Description
Your organization has started blogging, tweeting and updating your Facebook status, but is it working? If you’re like many communications professionals today, you may not be sure how to quantify the success of your social media efforts. Measuring social media is very different from what you may be doing to measure a PR campaign’s ROI. With social media, you want to be able to measure readers’ actions in response to your news, not just how many people read it.

Get ready to throw out your clips, circulation numbers and impression statistics and join us for an exciting panel discussion on social media ROI measurement. Our panel of Cleveland’s most savvy social media experts will provide you with advice on setting goals for your social media campaign and arm you with the tools you will need to generate both quantitative and qualitative results.

Speakers
John Heaney, Vice President, NESCO and Principal, Orange Envelopes
Dominic Litten, Senior Account Executive, Fathom
George Nemeth, Chief Blogging Officer, Brewed Fresh Daily
Jason Therrien, President, thunder::tech

Moderator
Michael DeAloia, “Tech Czar”

Host/Sponsor
Business Wire, Cleveland

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11.08.09

Fathom Named to Advertising Age Top 25 Search Marketing Agency List

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11.06.09

Fathom Halloween Party!

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10.26.09

Utilizing Search for Fun and Profit

Ocbober 27, 2009
11:30 AM – 1:00PM

Panelists: Dominic Litten, Jess Baker
Moderator: Cathy Zapata
Location: Windows on the River, Brideview Room
Type: Luncheon

Register for this Event

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09.25.09

Fathom Named One of Top 50 SEO Firms by Website Magazine

View Top 50 List

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09.25.09

Wonderful (And Free) New SEO Tool: The Keyword Mixer

Read Equte’s Review of Fathom’s Keyword Mixer

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09.25.09

Internet Marketing: Applications, Opportunities and Challenges for Your Business

Mike Murray, Fathom’s vice president of online marketing, was selected for the “All About Search Engine Optimization” session. His talk will be part of a half-day “Internet Marketing: Applications, Opportunities and Challenges for Your Business” program. Presented by The University of Toledo College of Business Administration’s Department of Marketing.
October 14, 2009
View Registration Details & Full Program Description

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09.25.09

Fathom Will Share Successful Online Marketing, SEO Tactics at University of Toledo

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09.01.09

The Fortex Group Using Fathom’s WordPress Theme for Social Media

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