12.19.07

Fathom Announces Search Engine Marketing Partnership with PromiseONE

Cleveland, OH – December 19, 2007 – Fathom, LLC, a search engine marketing (SEM) firm in Valley View, Ohio, is pleased to announce that it has partnered with PromiseONE, LLC, a Beachwood, Ohio private equity partnership, to successfully complete a management-led recapitalization to buy out a group of early stage investors.

Bill Fox, Fathom President and CEO, said, “Fathom’s success over the past several years is a result of the strong management team we have built and our success creating a complete line of SEM capabilities while maintaining simplicity in our product offering. With such an effective team in place and the most comprehensive offering in the industry, we are better positioned than ever to solidify our role as an industry leader and innovator. We chose to partner with PromiseONE due to their proven track record of helping entrepreneurial companies build on past successes.”

Scot Lowry, Principal with PromiseONE, said, “We were impressed with how effectively Fathom managed their growth. It is uncommon for a firm in such a rapidly changing industry to be as well developed and capable as they are. Their efforts have attracted a loyal and diverse customer base, which includes both large nationally-branded firms and many middle market businesses. We are excited to be a part of this company’s future.” Lowry has joined Fathom’s management team as Executive Vice President and CFO.

About Fathom

Fathom, LLC was named a top 20 Search Engine Marketing Firm by Advertising Age in both 2006 (#16) and 2007 (#14). Fathom has been providing Search Engine Marketing Services for nearly 10 years and offers complete solutions for Search Engine Optimization, Online PR, Pay Per Click Management, Opt-In Email Marketing and, most recently, comprehensive Online Video Production and Distribution Services. Fathom’s solutions help clients maximize their online marketing efforts and turn their websites into lead generation and sales machines. Clients include Eaton Corp., Cleveland Clinic, Sauder and Bissell.