04.28.05 |
Search Engine Radio Selects Fathom, an SEO Firm, As Guest
CLEVELAND, Ohio – April 28, 2005 – Search Engine Radio turned to Mike Murray, Fathom’s vice president, as its latest on air expert. Fathom is an SEO firm specializing in natural SEO marketing. Murray presented his views on everything from selling search engine optimization (SEO) services to large companies to making the most of return on investment (ROI) initiatives. Search Engine Radio archived the show, which is available at http://www.seoradio.com/20050419-mike-murray-on-selling-seo-to-large-companies.html. During the show, Murray stressed that businesses – not just search engines – must accept responsibility for how well the industry works for Internet users. Companies, Murray said, need to go out of their way to select the right keywords and include them in web sites that are search engine-friendly as part of an effective SEO strategy. Fathom’s ability to reach large companies involves several factors. His SEO firm landed some large clients simply because of existing relationships that were established by Fathom IT Solutions, where Fathom operated as a small division. Patience, professionalism, depth of the SEO specialists knowledge and the prospect’s appreciation for SEO also come into play, Murray said. Search Engine Radio addresses everything about search engines, including SEO, pay-per-click advertising, and the latest tools. About Fathom Fathom is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice. |
