12.22.04

Eaton Corp. Selects Fathom for Higher Rankings

CLEVELAND, Ohio – December 22, 2004 – Eaton Corporation has selected website marketing firm Fathom to provide a plan for their web site.

“Eaton Corporation presents an interesting and unique challenge for us,” said Bill Fox, Fathom’s president and CEO. “They’re very diversified serving industries ranging from aerospace to golf. This wide range of products will test our website marketing specialists and their abilities, but we will rise to the challenge.”

Eaton Corporation is a diversified industrial manufacturer with 2004 sales of $9.8 billion. Eaton is a global leader in fluid power systems and services for industrial, mobile and aircraft equipment; electrical systems and components for power quality, distribution and control; automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety; and intelligent truck drivetrain systems for safety and fuel economy. Eaton has 55,000 employees and sells products to customers in more than 125 countries.

Fathom is a market-leading search engine optimization firm dedicated to complete SEM services, with an emphasis on organic Search Engine Optimization (SEO). As an SEO firm, we also provide PPC management, link building, web analytics, Opt-in Email Marketing , and other SEO services; search engine marketing firm based in Cleveland, Ohio

Fathom is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice.