04/25/13 - See excerpts from Brad Miller and Guy Kawasaki's discussion in Search Engine Watch about self-publishing, content marketing, social media, Google+ and entrepreneurship.
04/15/13 - Fathom's Mike Perla, Director of Conversion Optimization & Creative, joined Tim Ash's Landing Page Optimization radio show to talk about conversion and radical redesigns. The 30-min. interview also features Mike's seasoned take on:
Speaking the language of money
Having a well-defined conversion optimization process
