Project: “It’s All About Moving Forward” Interactive Video
Objective:Engage test takers and guide them through taking a High School Equivalency test. Increase test taker leads.
Strategy: Create an interactive video that educates test takers about why take a HSE, which test to take and how to prepare.Use content that evokes sentiment and connects with the test takers’ emotion.
Results:Since implementation of the interactive video, goals stemming from the test taker page increased 3700%.
Quick Stats: 2,780 Total Plays | 6,188 Clips Viewed (2.2 avg. clips per viewer) | 55 Clicks to Contact Us Page
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