For anyone that knows me personally, you know I am not in the Pinterest target demographic. In my mind, I couldn’t be any further from it. I personally couldn’t care less about a new toilet paper holder or a picture frame that can also be used as a dry-erase board. I’d rather pick up heavy weights five times a week, watch a sporting event, dabble in social media, or eat my protein…just like any man would.
The line is drawn here, however, because as a marketer I have a want and need to understand exactly what Pinterest is, what it does, and why it is important. In other words, yes, I have been watching the site for the past few months and no, I have not accepted my invitation to join.
I am sure many of you understand what Pinterest is, but to those of you that are still on the outside:
“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”
As a man, I have highlighted the words above (taken directly from the Pinterest website) that stand out to me. Some of those words terrify, intrigue and excite me but I am not going to give you a breakdown of which words those are. If you are wondering why this brand statement is important, it is because this is something that current popular social media channel is not currently engaging in. It is stating exactly what they are and who they are, with no hidden privacy statements or hidden agendas. I think this adds to the popularity for the platform.
Why I think Pinterest is important to social media…
Social media is nothing new, nor is it going away. But Pinterest has tapped into a very sensitive demographic: One that gets excited about new ideas, fun weekend projects, and lives for the new things around the home. Even though I have well over a 400-lb. bench press, my downtown Cleveland apartment’s interior is decorated, and I’m almost positive I have spent more money at Ikea during the past year than I have at GNC. Pinterest is giving people a new way to share ideas, and at the end of the day isn’t that what social media is all about?
Although Pinterest is in its infancy, this form of social media is quickly growing. As more and more people join the platform, marketers and companies are taking notice. As a social marketer, it is part of my job to better understand these platforms for my clients and Fathom. I understand what is going on with Pinterest and why people get “addicted” to it.
Do I think we will all be users of Pinterest? Of course we will. It’s like everything in life: we all want that new shiny object, and no one wants to be left out. Do I think more males will jump on the Pinterest bandwagon? Of course they will. Did you know currently in Europe more males dominate the platform than females do? Can brands and companies benefit from this newer form of social media? Duh. If your brand has potential to excite and be shared by millions, what are you waiting for? Will Clinton Dugan be pinning anything anytime soon? Personally, no…but for clients, yes, as it will help pay my bills from Ikea and GNC.