To our Pardot Partners:

Thank you again for allowing us to meet with you in your beautiful Chicago office!  Our team really enjoyed getting to know your team (special shout out to Carolyn for being such a great host), and we’re excited to help you in whatever ways we can.

Below is a plethora of resources and links that you might find to be helpful, as you speak to more manufacturers about marketing automation and how it fits into the digital “funnel”. These are resources that we use as we have similar discussions with our clients.

If you have any questions, please don’t hesistate to give us a call or shoot us an email:

Stephen Epple, Vice President, Nurture Marketing * * 216-369-2220

If you have a client who needs a Pardot implementation, and would like to refer them to Fathom, please complete the form on this page: – we will contact the client within 24 hours to schedule an introductory call.


“Marketing Trends for Manufacturers 2015”

Should you spend more this year on digital marketing? Do you focus on organic SEO or social media marketing? What about lead nurturing? And what is the tool that can improve my ROI significantly in less than a year? In this guide, we will uncover many of the marketing trends worth following in 2015, including:

  • How to create unselfish content and gain brand recognition through paid, earned & owned channels
  • Why mobile continues to dominate marketing
  • How marketing automation shortens B2B sales cycles

Hungry for more manufacturing marketing resources? Visit the Fathom Manufacturing Knowledge Center!



Thomson Reuters

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

By Jenni Ramminger


Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.  The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC, SEM and search advertising) as the most effective advertising method for manufacturers.


Want Fathom’s help in closing a Pardot deal? Request a marketing opportunity assessment for B2B prospects in your sales funnel.

Fathom’s Assessments include:

  • Acquisition Strategy Review
    • SEO Assessment
    • Paid Advertising Assessment
    • Social Media Assessment
    • Content Assessment
  • Conversion Review
    • CRO Assessment
  • Nurturing Review
    • Email Assessment
  • Opportunity Forecast / Projections Per Channel
    • Lead Projections
    • Revenue Projections
    • ROI Projections

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8200 Sweet Valley Dr. Suite 100
Valley View, OH
p. 216.369.2220