If you are involved in marketing for higher education, you will be interested in the newest guide available from Fathom. Joe Soltis has produced a guide called “Kickstart Higher Education Marketing with Email“, and it is now available as a free download.
The step-by-step guide provides an easy-to-follow process that ensures successful communication and response rates. It also offers tips for using email marketing for non-enrollment purposes, including fundraising and career services assistance. Technical requirements of email marketing are also addressed.
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Thanks for the post. The guide and video also reinforce the many ways people can market on the Internet beyond email.