Key site design considerations get favorable treatment in a recent article by Jaimie Sirovich in Search Marketing Standard | Summer 2007 magazine, “Search Engine Friendly HTML with All the Trimmings.”
He made interesting points and offered tips on a design of new website – helpful as most webmasters seem to forget they build sites for their users.
CSS is commonly used today and is the best practice to use. It allows all HTML code to be tucked away in a file. To make a change globally on your site you now can make the change in one location. Using CSS also allows the search engines to hit the core content of your site and bypass the code. The only downfall Jaimie pointed out is the use of typesetting. Most computers today are installed with uniform typesetting. If you use a typesetting outside the uniform, users will not see the fonts.
As Jaimie stated,
“Sites built entirely with Flash or entirely with AJAX involve a huge paradigm shift. They do not employ pages for the various elements of a site; rather, they are, more or less, an application embedded on a single page”.
Bottom line: build your site for your users and with search engine optimization in mind. There are solutions to help your site be search engine friendly even while using techniques that the spiders don’t understand.