Fathom’s Kurt Krejny will be speaking at the SMX Social Media Marketing 2011 conference in Scottsdale, Arizona (read the news release). He will share the stage on December 5th with 2 other speakers for the “Boosting Business With Twitter Marketing” panel, moderated by Search Engine Land’s Elisabeth Osmeloski. The two-day Search Marketing Expo conference takes places December 5-6th, with single-day and full registrations available, plus group packages and discounts for advance purchases made by December 4th.
Kurt promises to present:
- a list of the best free and paid Twitter tools
- practical processes for a rigorous analysis of Twitter followers
- how to map out a revised content strategy for results that matter
- the most effective ways to connect with various segments of Twitter followers
- real report examples
If you’re not sure whether you should attend, be sure to read Chris Sherman’s instructive “Why SMX Social Media Marketing Is A Must-Attend Event.” Afterwards, if you need help convincing your boss, you can download SMX’s handy hard copies of CFO-friendly itemized costs and return-on-investment arguments.