Welcome to another edition of Fathom That, our conversation with industry experts on the wide world of digital marketing. This week, content strategist Daiv Whaley talks about the importance of having a strong foundation to your content strategy.

Like Daiv says, building a content strategy is like building a house, you have to start with the foundation. Watch the video to hear his analogy and learn more about the different steps to creating a solid content plan. Leave a comment and share your content strategy tips! We’d love to hear from you!

And stay tuned next Thursday when Google Analytics Master, Cliff Karklin, talks about making sense of big data through advanced segmentation in Google Analytics.