Of course graphics look spectacular on your Web page. But if your goal is to drive traffic to your site and you’d like to employ SEO tactics, taking up your screen with Flash or large pictures won’t help. And it can oftentimes keep your visitor waiting for your visuals to load, weighing down your website.
Without text – and the proper placement of that text – your site may suffer in the SERPs. Get keywords high up on your Web pages (in the header, in breadcrumbs, in paragraphs that are at/near the top of the page) to help boost strategic keywords.
The key is balance.
When you’re using graphics or pictures, be sure they enhance your website by helping the reader understand the branding of your site, or help direct the visitor to perform the action you’d like them to take.
Ask yourself:
• Is your text clear and concise?
• Are call-to-action buttons surrounded by white space for visibility?
• Do all links work properly?
• Is your site easy to navigate through?
• Are there enough quality keywords on your pages to bring customers to your site?
Rather than keep your customers waiting, keep ‘em happy and put your website on a diet free from heavy graphics.
Fathom knows how to optimize websites for key performance. Contact us to see how we can help increase your Web traffic.
Image provided by daveynin on Flickr
