Tech spending outside of IT as a percentage of total tech spending will rise to almost 90% by the end of the decade. SaaS revenue as a percentage of enterprise software will rise between 2011–2016.*
Don’t miss out on trial offers, sales leads and paying customers in the $12+ billion SaaS market with your technology marketing efforts.
*Gartner via Forbes (October 2012)
Fill the “top” of the sales funnel:
“Fathom has been an integral part of all things online marketing for our organization since October of 2010. …They show their commitment to our organization daily by keeping us informed about best practices and offering suggestions for improving our business. They are certainly a partner, not a vendor.”
-Jennifer Beal, Marketing Coordinator at Astute Solutions