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Retail & E-commerce Marketing Services

for Consumer Brands

RETAIL & E-COMMERCE MARKETING SERVICES
FOR CONSUMER BRANDS

Are you exceeding your revenue targets? Brands that go DTC are asking: How to increase customer engagement? Help retail partners? Offer a seamless brand experience across devices and channels?

76% of companies going direct-to-consumer (DTC) report meeting or exceeding revenue targets, according to a 2014 Digital River study.

Contact us via the Web or call 216-369-2220 for a strategic digital growth assessment to meet exceed your revenue targets.


FEATURED CLIENTS


MAXIMIZE OPPORTUNITIES [AND CHANNELS]

Consumer brands of all types share the same need to create exceptional customer experiences and improve profit margins. Expand your e-commerce reach and deliver on its full potential. Balance revenue streams. Enhance retail partnerships. Improve customer experience. Strengthen brand loyalty.

EXPAND YOUR REACH

WORK AMAZON LIKE A PRO

Amazon Marketplace management for more direct sales, higher rankings and competitor monitoring. Cut out under-bidders that don’t comply with your brand and pricing guidelines.

MORE DIRECT SALES

TURBOCHARGE CUSTOMER ENGAGEMENT

CBMs in the 2014 Internet Retailer Top 500 Guide lag retailers in average online conversion rate by one-third. Learn from what the retailers are doing right and close the gap. Improve your conversion rate by improving your customer experience. Make more money per visitor, and you can boost sales with less traffic.

CLOSE THE GAP

AMAZON MARKETPLACE MANAGEMENT

Amazon Marketplace can be like the Wild West … but you can restore order. Distributors undercut your minimum advertised prices and final selling prices. Brand guidelines get violated.

How do you protect your margins (and reseller partners)? By taking a principled stand for your business. Preserve brand consistency and longevity by defining and defending its value—and sticking to your guns.

  • Protect brand integrity
  • Optimize rankings
  • Handle rogue resellers
  • Bury competitors (in the rankings) that underbid on price
  • Ensure compliance with branding and pricing guidelines

Work to sustain your identity and business for the long haul by cleaning up your image and partner activity on Amazon. Ensure that you get more of the kinds of sales—and customers—you want.

RESTORE ORDER

THE CBM MARKETER’S PLAYBOOK

Stay informed in the dynamic consumer universe and assess your competitiveness with handy checklists. Download our 12-pg. guide for:

  • Examples of how leading consumer brand manufacturers (CBMs) like Newell Rubbermaid and Deckers are boosting e-commerce.
  • Mobile and the consumer experience.
  • Conversion rate optimization and the gap in conversion rates between CBMs and the Internet Retailer Top 500 average.
  • E-commerce shopper personas.
  • Multiple checklists to assess your own e-commerce competitiveness.

THE FATHOM CBM SPOTLIGHT