Main Menu

HEALTHCARE MARKETING

Strategies for Hospitals & Health Systems

HEALTHCARE MARKETING SERVICES FOR HOSPITALS & HEALTH SYSTEMS

FEATURED ON

Fathom helps 15 healthcare systems — representing nearly 1,000 care sites across the country — acquire patients, improve care and lower costs. Contact us via the Web or call 216-369-2220 for an audience analysis.

Fathom can help healthcare organizations:

  • Acquire new patients
  • Improve patient retention
  • Increase brand awareness
  • Track patient ROI
  • Secure high-margin procedures
  • Monitor reputation
  • Integrate digital communication across the organization
  • Become the community health leader
  • Create patient-centric content

MARKET ANALYSIS

FEATURED CLIENTS


INCREASE PATIENTS, LOWER COSTS

Improve patient care, increase patient acquisition and lower marketing costs.

Reach patients throughout their digital journeys. To thrive in a world of consumer-driven healthcare, think like a retailer.

GET A CUSTOM PATIENT-CENTERED STRATEGY

BUILD & ENGAGE PATIENT COMMUNITIES

Put the people first. Help connect patients and improve brand perception for higher conversion rates, increased search traffic, and greater engagement on hospital websites and affiliated social profiles. Showcase health tips and personal stories of patients and staff.

BUILD PATIENT COMMUNITIES

INTEGRATE ACROSS THE ORGANIZATION

A new mom that received care delivering her new born might also have a heart condition and be making healthcare decisions for her parents. Content needs to have a consistent message and does not show internal department lines.

THE DIGITAL PATIENT JOURNEY

CHANGING PATIENT PREFERENCE WITH RETARGETING FOR HOSPITALS & HEALTH SYSTEMS

Google has strict retargeting rules for hospitals, health systems, clinics and treatment centers: Any places that might be advertising what Google classifies as “health or medical information.”

The vast majority of your visitors do not convert the first time they hit your website. Retargeting allows you to turn these users into new patients.

Whether in Google AdWords, AdRoll or Retargeter, expand your reach by accessing more ad exchanges and Facebook users.

AdRoll

If you want to use retargeting in your hospital’s advertising, consider a third party like AdRoll rather than Google.

For more on how and why this form of advertising works, read “What You Need to Know About Hospital Retargeting” from Fathom Healthcare’s director of online advertising.


THE FUTURE OF PATIENT ENGAGEMENT MAGAZINE

As consumer-driven healthcare becomes increasingly popular, health systems that publish content of exceptional value and create patient communities for exchanging information and stories are the ones that win.

After all, the most trusted sources of healthcare Web content come from doctors (60%), nurses (56%) and hospitals (55%). “The Future of Patient Engagement” reveals:

  • The latest stats on the online habits and biases of healthcare consumers.
  • Why healthcare organizations should practice content marketing.
  • How hospitals can do ad retargeting effectively.
  • The virtues of promoting a hospital/health network on LinkedIn.

FEATURED ON THE FATHOM HEALTHCARE BLOG