Fathom helps 15 healthcare systems — representing nearly 1,000 care sites across the country — acquire patients, improve care and lower costs. Contact us via the Web or call 216-369-2220 for an audience analysis.
Fathom can help healthcare organizations:
Improve patient care, increase patient acquisition and lower marketing costs.
Reach patients throughout their digital journeys. To thrive in a world of consumer-driven healthcare, think like a retailer.
Put the people first. Help connect patients and improve brand perception for higher conversion rates, increased search traffic, and greater engagement on hospital websites and affiliated social profiles. Showcase health tips and personal stories of patients and staff.
A new mom that received care delivering her new born might also have a heart condition and be making healthcare decisions for her parents. Content needs to have a consistent message and does not show internal department lines.
Google has strict retargeting rules for hospitals, health systems, clinics and treatment centers: Any places that might be advertising what Google classifies as “health or medical information.”
The vast majority of your visitors do not convert the first time they hit your website. Retargeting allows you to turn these users into new patients.
Whether in Google AdWords, AdRoll or Retargeter, expand your reach by accessing more ad exchanges and Facebook users.
If you want to use retargeting in your hospital’s advertising, consider a third party like AdRoll rather than Google.
For more on how and why this form of advertising works, read “What You Need to Know About Hospital Retargeting” from Fathom Healthcare’s director of online advertising.
As consumer-driven healthcare becomes increasingly popular, health systems that publish content of exceptional value and create patient communities for exchanging information and stories are the ones that win.
After all, the most trusted sources of healthcare Web content come from doctors (60%), nurses (56%) and hospitals (55%). “The Future of Patient Engagement” reveals: