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Strategies for Hospitals & Health Systems

HEALTHCARE MARKETING SERVICES FOR HOSPITALS & HEALTH SYSTEMS

FEATURED ON

Fathom helps 15 healthcare systems — representing nearly 1,000 care sites across the country — improve patient satisfaction, improve care and lower costs. Contact us via the Web or call 216-369-2220 for an audience analysis.

Fathom can help healthcare organizations:

  • Engage patients to improve patient satisfaction
  • Improve patient retention
  • Increase brand awareness
  • Track patient ROI
  • Secure high-margin procedures
  • Monitor reputation
  • Integrate digital communication across the organization
  • Become the community health leader
  • Create patient-centric content

MARKET ANALYSIS

FEATURED CLIENTS


ENGAGE PATIENTS, LOWER COSTS

Improve patient care, increase patient satisfaction and lower marketing costs.

Reach and engage patients throughout their digital journeys. To thrive in a world of consumer-driven healthcare, think like a retailer.

GET A CUSTOM PATIENT-CENTERED STRATEGY

BUILD & ENGAGE PATIENT COMMUNITIES

Put the people first. Help connect patients and improve brand perception for higher conversion rates, increased search traffic, and greater engagement on hospital websites and affiliated social profiles. Showcase health tips and personal stories of patients and staff.

BUILD PATIENT COMMUNITIES

INTEGRATE ACROSS THE ORGANIZATION

A new mom that received care delivering her new born might also have a heart condition and be making healthcare decisions for her parents. Content needs to have a consistent message and does not show internal department lines.

THE DIGITAL PATIENT JOURNEY

CHANGING PATIENT PREFERENCE WITH RETARGETING FOR HOSPITALS & HEALTH SYSTEMS

Google has strict retargeting rules for hospitals, health systems, clinics and treatment centers: Any places that might be advertising what Google classifies as “health or medical information.”

The vast majority of your visitors do not convert the first time they hit your website. Retargeting allows you to turn these users into new patients.

Whether in Google AdWords, AdRoll or Retargeter, expand your reach by accessing more ad exchanges and Facebook users.

AdRoll

If you want to use retargeting in your hospital’s advertising, consider a third party like AdRoll rather than Google.

For more on how and why this form of advertising works, read “What You Need to Know About Hospital Retargeting” from Fathom Healthcare’s director of online advertising.


Webinar: Everyone Is Searching Local

Fathom’s Bill Balderaz & Dan Foland break down how to get more profile views, website visits and real visitors out of local search.

Check out the webinar archive to learn:

  • How to create, modify and check the accuracy of local listings.
  • How to increase profile views.
  • Top ranking factors for local listings—Google and beyond.
  • The latest stats on local listings and consumer search intent.

FEATURED ON THE FATHOM HEALTHCARE BLOG