Fathom Blog

News & analysis on digital marketing & analytics

«  |  »

avatar

How Does Google Handle Duplicate Content?

By | May 21, 2007


Have you ever wondered what is Google’s official stance on duplicate content? Here’s some information from their blog.

google_sm.gif

“What is duplicate content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it’s unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and — worse yet — linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries….

What does Google do about it?
During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in “regular” and “printer” versions and neither set is blocked in robots.txt or via a noindex meta tag, we’ll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments … so in the vast majority of cases, the worst thing that’ll befall webmasters is to see the “less desired” version of a page shown in our index….

Don’t fret too much about sites that scrape (misappropriate and republish) your content. Though annoying, it’s highly unlikely that such sites can negatively impact your site’s presence in Google. If you do spot a case that’s particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and have us deal with the rogue site.”

The bottom line is that Google is aware of duplicate content, and they understand that there are cheaters, and legitimate dupe content. It’s their business to know the difference, right?

Again, trying to “trick” the search engines is a game that should not be played by any business that wants to have a valuable relationship with Google.

Comments

No Responses to “How Does Google Handle Duplicate Content?”


* required

 

Request an Assessment

Let us take a look at your current online presence. Free Assessment

Get Blog Updates

Archives