In case you were thinking that this internet video marketing thing was nothing big… Check out Google’s latest announcement.
AdSense isn’t just for ads anymore; it’s also a place to get video content for your site — and earn extra revenue at the same time.
We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
What does this mean for your business? It means that the time is now to start producing videos to use for your Internet video marketing efforts, in conjunction with your other online marketing efforts.
As we mentioned yesterday, we’re slowly rolling out our brand-new video marketing division called Instant Replay. Care to hear more? Watch the demo video here.
I don’t know if you planned the release of ‘Instant Replay” with the launch of new Adsense video ads, but it’s interesting to see how the SEM industry is developing. I’m glad to see Fathom on the cutting edge of internet marketing.
I’ve been planning to test out a video unit on one of my sites. I can’t say I’m in a huge rush, knowing that the CTR probably won’t be very good.