Check out this week’s episode of “Fathom That?!” on Google Analytics visitor session tracking.

Fathom’s resident analytics expert, Cliff Karklin, helps viewers understand the recent change Google Analytics made to visitor session tracking. He clarifies how Google used to track sessions, and how sessions are tracked now. He also points out the problems people encountered and how Google made fixes to address the issues.

Keep checking back for more episodes about analytics and other online marketing tips.