Michael Murray, Fathom’s vice president, will explain how online marketers need to be more discerning when it comes to search engine optimization techniques.

The popular Search Engine Strategies Conference & Expo 2005 selected Michael Murray, Fathom’s vice president, to be the featured presenter for the new “SEO Overkill” session on December 8 in Chicago.

Murray will explain why online marketers should be more careful about what techniques they use to optimize Web sites. It’s all a matter of timing and degree, he said.

“Too many marketers feel like they need to try out every new approach they discover. In the end, they spend more time optimizing than they need to achieve rankings that may never happen,” Murray said, adding that a staggered approach and assessment works well.

Fathom also will be one of the exhibitors during the event. For more details, visit the official Web site:
http://www.jupiterevents.com/sew/fall05/index.html

Fathom is a market-leading search engine optimization firm dedicated to complete SEM services, with an emphasis on organic search engine optimization (SEO). As an SEO firm, we also provide PPC management, link building, web analytics, permission-based marketing, and other SEO services; search engine marketing firm based in Cleveland, Ohio.