The Cleveland Society of Professional Journalists held its Regional Spring Conference at the Marriott Hotel on April 10, and Fathom was invited to conduct an educational seminar for the attendees. Kurt Krejny (Director of SEM Best Practices) and Phil Van Treuren (Senior Account Executive) presented on the topics of Search Engine Optimization and Writing for the Web to a group of professional journalists, freelance writers and students.
Kurt’s segment of the presentation focused on Creating a Strong SEO Foundation, and he covered topics including Search Behavior, Website Goals and Publishing Tips. Phil concentrated on specific Search Engine Optimization techniques and best practices, including on-page optimization and link building.
The event was a great success, and the audience offered up plenty of great questions about SEO following the presentation. The journalism industry is going through big changes right now due to the expanding influence of web publishing, and the attendees were very interested in learning about how they could use SEO techniques to increase their online readership.
The Fathom presentation was followed by an impressive luncheon and awards presentation for members of the Society of Professional Journalists. Fathom would like to thank SPJ Cleveland and its representative, Claudia Teller, for allowing us to present at this event!