Last week, Mike Murray, Fathom’s vice president, led off the SEO Overkill panel at the Search Engine Strategies conference in Chicago. After telling attendees that that can ruin a good idea by trying too many tactics too fast, he reminded them to stick with the basics. Good keyword research, page titles, META descriptions, content and sporadic link building goes a long way.

Read an article about the SEO Overkill panel written by Bill Hartzer here:
http://www.isedb.com/db/articles/1328

Get a summary at Search Engine Roundtable (view the details).

Learn more about SEO and copywriting at Web Pro News.
See: Just Say No to SEO Copywriting by David A. Utter.