Paul Richlovsky
Senior Account Executive, SEO Content Specialist
Area of Specialization:
SEO
Leadership Role:
I am a “go-to” guy for online news release writing, editing and distribution.
Industry Verticals:
A mixture of industries mostly within B2C, with the greatest focus on the healthcare vertical.
Best Thing About Working at Fathom:
How about working with a fun-loving, crazy group of people who love what they do?
Most Challenging Aspect of Your Job:
Staying current on SEO and online marketing knowledge in an ever-changing Internet world. What was doctrine 2 years ago might be laughed at today. For example, 2 years ago most businesses didn’t think it was respectable to be on Facebook, a place known for college kids posting photos of their drunken escapades. By contrast, today you can’t avoid seeing companies flash their Facebook URLs in TV commercials.
Most Rewarding Aspect of Your Job:
Getting paid to write blog posts like this one. In all seriousness, being able to constantly have opportunities to be creative with writing and online marketing. Also, to stay up-to-date and versed in all kinds of cutting-edge Internet phenomena.
Education:
BA with honors, English major, College of Wooster
Professional/Community Involvement:
I occasionally teach English to inner-city 7th- and 8th-graders through St. Ignatius High School’s “Reaching MAGIS” program on Saturdays.
Hobbies:
tennis, reading, listening to podcasts
Favorite Place to Eat Lunch:
Pizza Hut down the road. Tremendous all-you-can eat lunch buffet for those times that require plenty of pizza. Easy to fit 10+ people at the tables, too, for maximum colleague interaction.
Favorite Quote:
“There are two types of people in this world: those who like Neal Diamond, and those who don’t. My ex-wife liked him.” Bill Murray as Bob in “What About Bob?”
On the Web:
LinkedIn
