Joe Castro
Paid Search Senior Account Executive

Area of Specialization:
Pay Per Click Advertising/Search Engine Marketing, Call Tracking, and Conversion Tracking

Leadership Role:
Call Tracking and Omniture Search Center

Industry Verticals:
Health, Career Services, Retail, Technology, and Manufacturing

Best Thing About Working at Fathom:
My co-workers and their optimistic attitudes and willingness to go the extra mile for our clients.

Most Challenging Aspect of Your Job:
Keeping up with paid search best practices that change ever so quickly and meeting clients goals and initiatives every month.

Most Rewarding Aspect of Your Job:
Hitting clients goals such as Return on Advertising Spend and conversion goals.

Education:
University of Dayton

Hobbies:
Watching the Cleveland Cavaliers dominate the Eastern Conference, spending time with friends and family, and activities outside when it is nice out!

Favorite Place to Eat Lunch:
Subway – $5.00 Footlong

Favorite Quote:
‘Make a meal’?