Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 7th edition of Core Value Stories:

• Everyone a Leader, Cheryl VanJaarsveld (pictured) — For providing outstanding strategy to a client’s automated lead-generation campaign that incorporated what they were asking for without straying from our plan’s overall goals.
• Be the Consigliere, Clinton Dugan – For quickly jumping in with informed and enthusiastic social-media consultation to help close additional business for an existing client.
• Make Order from Chaos, Dusty Steinbrink – For being particularly helpful with two landing page projects on short deadlines, including the redesign of a microsite. Each of these projects helped increase the conversion rate and overall performance of the campaigns.
• Reward Sustainable Results, Caroline Bogart –For facilitating the writers’ persona training for Q1, part 2 of a writing course on conversion style. This has enabled the group to produce better customer-centric writing around their respective buying cycles.

To the victors go the spoils … huzzah!