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When we used our experience in SEO, PPC, social media & more to assist in driving business-to-business leads and sales for manufacturing companies, we noticed great results. There’s no denying B2B buyers are looking for you online.

Don’t miss important online opportunities. Industrial digital marketers at GlobalSpec have stated:

“Industrial marketers are behind – they have not
shifted their budgets and resources fast enough to online channels to connect with and engage their target audiences.”

See how our manufacturing clients invested in digital marketing and the types of results they found.

Manufacturing Social Media

Client Objectives:

  • Increase brand awareness.
  • Increase social engagement.

Strategy:

  • Developed monthly social media calendar for Facebook.
  • Social postings focused on engagement and feedback.
  • Responded to comments left by Facebook fans.
  • Launched March Mayhem contest.
  • Provided ongoing relevant product and event information.

Results:

  • Increased Facebook Likes 2%
  • Increased number of people talking about the brand 57%
  • Increased weekly total reach 22%

Manufacturing SEO & PPC

Client Objectives:

  • Increase digital visibility.
  • Increase conversion/custom quote requests.
  • Accurately track results.

Strategy:

  • Extensive keyword research & incorporation of strategic keywords into website
  • Content development targeted toward industries served
  • SEO On-Site and Off-site optimization
  • Conversion optimization (form creation, Call-to-Action creation with A/B testing
  • Leverage analytics and call tracking data to drive strategy

Results:

  • Increased form leads 27%
  • Increased organic traffic 560%
  • Increased non-PPC ROI 1,116%
  • Increased PPC calls 125%

“Our traditional sales methods were not working. In fact, I felt like we were losing business to competitors. Fathom came to us with a powerful and unique online marketing solution that worked. Fathom is our best salesperson.”

Robert Hoge, VP Commercial Sales

Manufacturing Newsletter

Client Objectives:

  • Increase click-through rate on monthly newsletter.

Strategy:

  • Email list was made of people who opted in
  • Wrote engaging headlines on stories
  • Shortened introductory paragraph for newsletter stories
  • Included clear calls to action
  • Newsletter subscribers have the optiont to opt-out of continuing to receive the newsletter

Results:

  • Increased Click-Through Rate 51.9%

Manufacturing SEO, Content & Conversion

Client Objectives:

  • Increase search engine visibility & website traffic
  • Educate & engage website visitors
  • Increase leads (form fills)
  • Accurate and positive ROI measurement

Strategy:

  • Internal keyword linking from tertiary product pages to support strategic keywords on category pages
  • Expansion  & optimization of on-page content outlining product offerings within specified category pages
  • Proper lead capture and analytics set up

Results:

  • Increased Search Engine Visibility 196%
  • Increased Referral Traffic 170%
  • Increase Leads 124%
  • Digital Marketing ROI $1 : $102

Manufacturing SEO, Content & Conversion

Client Objectives:

  • Enhance Online Visibility
  • Boost Organic Search Traffic- Non Branded
  • Increase Leads  and Digital ROI

Strategy:

  • Foundational SEO Elements
  • Technical SEO Implementation
  • Strategic Keyword Integration
  • Optimized Page Content
  • Content Creation and Expansion
  • A/B tested CTA’s across home page and product pages
  • •Integrated Website  Form with Salesforce.com for seamless Pipeline Attribution

Results:

  • Increased Organic Search Traffic 33%
  • Increased Leads 61%
  • Digital Marketing ROI $1 : $23