A strategic approach that entails content strategy and execution with the goal of unifying both business goals and audience needs.

TANGIBLE BENEFITS OF CONTENT MARKETING

In addition to building brand credibility and customer satisfaction that you will gain from placing premium content at the center of your marketing strategy, you will  also benefit from:

  • Organic search-engine rankings, especially for timeliness or social influence
  • Greater audience engagement; Social shares, ‘likes’ repeat visits, avg. time on page/site and more.
  • Opportunities for external links back to your site.
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4 Insights from the 2017 AMA Conference for Higher Education Marketing

| Blog Feed, Higher Education Marketing | No Comments

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are…

Increasing Yield in Higher Education: An Indiana State University Case Study

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[Webinar Recap] How Indiana State University Increased Yield Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now….

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