A strategic approach that entails content strategy and execution with the goal of unifying both business goals and audience needs.

TANGIBLE BENEFITS OF CONTENT MARKETING

In addition to building brand credibility and customer satisfaction that you will gain from placing premium content at the center of your marketing strategy, you will  also benefit from:

  • Organic search-engine rankings, especially for timeliness or social influence
  • Greater audience engagement; Social shares, ‘likes’ repeat visits, avg. time on page/site and more.
  • Opportunities for external links back to your site.
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What Is Social Listening, and How Can You Use It?

| Blog Feed, Digital Marketing, Social Media | No Comments

Finding the best tools to grow your business can be time consuming. If you’ve heard of social listening tools as a way of achieving your business goals, you may first…

4 Insights from the 2017 AMA Conference for Higher Education Marketing

| Blog Feed, Higher Education Marketing | No Comments

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are…

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