A strategic approach that entails content strategy and execution with the goal of unifying both business goals and audience needs.

TANGIBLE BENEFITS OF CONTENT MARKETING

In addition to building brand credibility and customer satisfaction that you will gain from placing premium content at the center of your marketing strategy, you will  also benefit from:

  • Organic search-engine rankings, especially for timeliness or social influence
  • Greater audience engagement; Social shares, ‘likes’ repeat visits, avg. time on page/site and more.
  • Opportunities for external links back to your site.
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Leverage Marketing Technology to Improve your Business

| Analytics, Blog Feed, Marketing Automation | 2 Comments

You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the…

PR Link Earning Best Practices for Search Engine Optimization

| Blog Feed, Digital Marketing, SEO | 2 Comments

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. With Google’s focus on prioritizing high-quality…

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