Revenue Delivered to Clients 2011 Year-to-Date:

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Successes


Success Story 1

Overview: This IT company specializes in providing managed data services and improving data availability. They offer data hosting solutions for companies in Cleveland, Columbus, Pittsburgh, Indianapolis, Baltimore and Boston.

Objective: To increase the number of quotes generated online, and to promote their newest data center in Columbus.

Strategy:

  • Optimized existing and new content pages to rank for location terms
  • Created new pages to increase the number of keywords the site was targeting
  • Redesigned site header

Results:

  • Organic form completions increased 107% (from monthly avg. 14 completions to 29 completions)
  • Avg. lead conversion rate for geo-targeted keyword increased from 3% to 4.48%
  • "Get a Quote" conversions from Boston keywords increased from 4.62% to 8.49%; conversions from Indianapolis keywords increased from 2.6% to 7.41%
  • "Columbus" traffic increased 451% (from 76 to 419)
  • 2011 ROI - $1:$9.73
  • 2010 ROI - $1:$4.80

Success Story 2

Overview: This IT company provides software solutions that assist in customer service, responsiveness, relationships and strategy. Key products include Customer Service CRM, Social CRM and Contact Center software.

Objective: To generate leads via their website that syncs with Eloqua. The lead forms are tied to marketing collateral downloads.

Strategy:

  • Pursued impactful paid link opportunities around the focused key terms
  • Included relevant product demo videos on pages to bolster lead generation
  • Move the calls to action to more prominent positions across the website

Results:

  • ROI improved from $16:$1 in Oct. 2010 to $40:$1 in May 2011
  • Organic traffic increased by 39.9% Q4 2010 → Q1 2011
  • Leads via download increased 140% from Oct. 2010 to May 2011
  • Referral traffic increased by 85.8% from Q4 2010 → Q1 2011

Success Story 3

Objective: Increase the company’s visibility and traffic to bolster sales and attract new dealers and customers.

Strategy:

  • Revised and optimized existing page content
  • Worked to improve call-to-action elements on site
  • Converted registration forms to make them more user-friendly
  • Produced five videos that resulted in more than 16,000 views from third-party portals.

Results:

  • Improved rankings: From May 2009 to March 2010, increased from 5 #1 rankings to 21 #1 rankings; went from having 32 rankings in the top 30 to a total of 125.
  • Increased leads: Gained more than 67,000 new customer registration leads and 13,500 dealer leads; PPC tactics resulted in more than 400 leads in phone calls; and the paid search campaign had a 68% return on gross sales per pay-per-click cost.
  • Bolstered Traffic: Organic non-branded traffic grew more than 2,000% from April 2009 to February 2010; third-party traffic also saw a significant jump.

Success Story 4

Overview: This company has been manufacturing corrosion resistant secondary containment systems for more than 17 years.

Objective: To expand the amount of relevant search traffic to their website, improve their brand recognition in the secondary containment industry and increase web leads.

Strategy:

  • Offsite link building
  • Onsite search optimization
  • Suggestions for improving aesthetic designs and content to increase conversions
  • Redesign of major website features to make the site more user-friendly

Results:

  • Organic traffic has increased 77% year-over-year
  • Average page views per visitor has increased 81% year-over-year
  • Lead delivery has increased 129% year-over-year
  • Fathom is delivering an average of more than $150 for every dollar spent on the program

Success Story 5

Overview: This for-profit college provides healthcare education across 36 campuses throughout the US.

Objective: Drive qualified prospects to Fathom owned landing pages, and convert them into quality leads.

Strategy:

  • Created a quiz that was highlighted as the focus of an email campaign.
  • Highlighted one question in the email, and drove the reader to a landing page with the full quiz.

Results:

  • CTR increase 41% from previous 5 months of 2011
  • Increased leads 238% from previous 5 months of 2011
  • Revenue increased 217% from previous 5 month of 2011
  • ROI = 6287%; Rev/$1 cost = $1:$62.87

Success Story 6

Objective: Achieve top rankings for their two strongest and most competitive keywords: "pond liner" and "pond liners."

Strategy:

  • Expanded content to include top-ranking keywords
  • Produced regular blog posts to support off-season keyword rankings
  • Modified the home page content to reflect the current season’s prominent products and top-ranking keywords

Results:

  • Achieved #1 & #2 rankings for the term "pond liners"
  • Revenue increased by 91%
  • Number of visits increased 32%
  • Number of transactions jumped 98%
  • E-commerce conversion rate increased 49%c
  • Per visit value was up 49%

Success Story 7

Overview: This company specializes in replacement batteries for medical equipment, wheelchair, scooter and UPS batteries.

Objective: To increase Overall Traffic by 30% and to increase Conversion Rate to 6.5% in Quarter 2.

Strategy:

  • Monthly on-site content recommendations
  • Optimized high-converting keywords
  • Optimized the design of the site template

Results:

  • Overall Traffic has increase from baseline of 1,348 to 6,238 in May 2011 - 462% increase
  • Organic Traffic increased from 1,043 in Jan 2011 to 5,142 in May 2011 - 493% increase
  • In May 2011 new revenue of $9,577.44 was brought in after Google Merchant Center Feed was properly implemented.
  • ROI of $1:$15.16